Family Business Beer Company brewery joined Black is Beautiful which, through collaborations with the brewery community, aimrs to raise awareness for racial injustice. They created a new bottle and can for one of their beers and all the proceeds from the sales will be donated to Austin Justice Coalition. This association has the mission of “educate and build community power for people of color who live in Austin, Texas that need support, community, and liberation during a time of systemic injustice in America”.

Below you can watch the video Jensen posted promoting the collaboration.

🎥 From @JensenAckles Instagram stories pic.twitter.com/nfCbBgIKwL

— Jensen Ackles PT (@JensenDailyPT) July 11, 2020

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NOW AVAILABLE*** We are humbled and honored to participate in the Black Is Beautiful Initiative, turning our professional craft into a tool to shine light on the struggles our brothers and sisters of color face on a lifetime and daily basis. For our version of Black Is Beautiful, we took our base Imperial Stout recipe and enhanced it with over 5 lb per barrel of freshly toasted coconut, then dry hopped with Sabro and Galaxy hops, for a rich and roasty, and complexly tropical flavor experience. We’re proud to be able to be a small part of this critically important effort, and will be donating all proceeds from the sale of this beer to Austin Justice Coalition, whose mission is to “educate and build community power for people of color who live in Austin, Texas that need support, community, and liberation during a time of systemic injustice in America.” Learn more about AJC at austinjustice.org, and about Black Is Beautiful at blackisbeautiful.beer BLACK IS BEAUTIFUL Imperial Black Ale with Toasted Coconut and Sabro and Galaxy Hops 9% ABV * 50 IBU * 64 SRM #seektheseal #blackisbeautifulbeer #familybusinessbeerco #justiceforgeorgefloyd #blacklivesmatter #craftbeer #beertogo #beerrunday

A post shared by FamilyBusinessBeerCo (@familybusinessbeerco) on Jul 3, 2020 at 9:28am PDT

15/Jul/2020 Daniela Godinho 0 comments
Videos, Austin Justice Coalition, Black Is Beautiful Beer, Black Lives Matter, Family Business Beer Company, FBBC, FBBeer
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